This book presents examples with detailed examples to help designers create useful and refined logos in the digital domain. Logos must be optimized, while meeting the needs of the user with design variations for all types of media, both physical and digital, creating a trend called "responsive logos." Technological…

This book presents examples with detailed examples to help designers create useful and refined logos in the digital domain. Logos must be optimized, while meeting the needs of the user with design variations for all types of media, both physical and digital, creating a trend called "responsive logos."

Technological evolution gives us the opportunity to receive information from different sources through various devices. In the field of branding, logos must be optimized for smartphones, tablets, TVs and desktops, while meeting the needs of the user. This is nothing new: traditionally, a designer must prepare several variations for the same logo to use it differently (horizontally, vertically, large, small, etc.) depending on the medium (cover or spine of a book, advertisements, positive/negative...)
Today, in what is already becoming a trend in branding, this adaptability is gaining importance because with the current diversity of screens and formats, a logo must be able to maintain its personality and identification in a wide variety of sizes. Websites adapt and modify their visualization according to the screen width of the devices, and brands must do the same. For this, in some cases, measures are taken to reduce the details of the logo and reorganize the identifiable elements so as not to lose the identity that characterizes them. In other cases, designers abandon old logos that do not work well today and create flatter designs that adapt to current media. This book presents trends with detailed analysis to help designers create useful and refined logos in this digital field, through examples of brands with design variations for all types of media, both physical and digital, in addition to the responsive adaptation of brands on different screen formats.

Editor: Wang Shaoqiang
Publisher: Promopress , 2017

Weight: 1.43 kg
Dimensions: 22.1 x 29.4 cm