Magazine B dedicates this work to the success story of the Muji brand. Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, under the name Mujirushi Ryohin, meaning "unbranded quality products." After starting with only 40 products, Muji now sells…

B Magazine dedicates this book to the success story of the Muji brand.

Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980 as Mujirushi Ryohin, which means "quality products without a brand name".
Starting with just 40 products, Muji now sells over 7000 different items and has successfully expanded into the home, hospitality and general lifestyle sectors while maintaining its minimalist, made-in-Japan identity.

Editor: Suyong Joh

Weight: 500 g

Dimensions: 17 x 1 x 24 cm
Language: English